AXA Hong Kong is delighted to announce that it has received the ‘Big Data and Analytics’ award at the Asia Insurance Technology Awards 2017 for the second year in a row, and the bronze award for ‘Best Use of Mobile’ at the Customer Experience Asia Excellence Awards. The awards are a testament to AXA Hong Kong’s success in enhancing customer experience via strong investment in data and digital innovations.

The Asia Insurance Technology Award highlights AXA Hong Kong’s success in leveraging big data to drive the best possible matches between customers and financial consultants by analysing their pattern of similarities (e.g. age, family profile and residential address). This initiative has successfully enhanced customer experience and generated better business results.

MyAXA is a comprehensive mobile application for customers to handle their policies. Apart from enabling customers to submit claims online and search doctors by GPS functionality, the application also features a first-in-market e-prescription service.  

‘We are very proud to receive these distinguished awards. At AXA Hong Kong, we believe that data and digital innovations brings tremendous value and it is one of the critical enablers for us to deliver superior customer experience.  We firmly believe that data and digital innovations transforms the way we do business and is an important point of differentiation. Leveraging data and digital innovations, we better understand our customers, their expectations and needs and from that, we build value-adding relationships with them.’ Ms. Andrea Wong, Chief Marketing and Strategy Officer, AXA Hong Kong.

Established in 2010, the Asia Insurance Technology Awards jointly presented by Asia Insurance Review as well as research and consulting firm Celent recognises excellence and innovation in the use of technology within the insurance industry in the Asia-Pacific region. Nominations from all across Asia-Pacific were reviewed by an international panel of Celent insurance analysts to select the very best candidates for the awards.

The Customer Experience Asia Excellence Awards organised by Customer Experience Management Asia (CEM Asia) honours the highest level of achievement in customer experience across the Asian community for organisations that put customers at the heart of their businesses. The winners, representing the best-in-class organisations across a broad spectrum of industries in the region, are judged by a panel of independent and esteemed leaders in customer experience.