AXA Hong Kong is delighted to announce that it has received the Celent’s Model Insurer Asia Awards 2017 in the “Data & Analytics” category and the Economic Digest’s The Outstanding Brand Awards 2017 in the category of “Life Insurance Company”. The awards highlight AXA Hong Kong’s commitment to customer centricity, continuous technological innovation and utilisation of big data analytics to better match customer needs with relevant products and services. The attainment of these awards is a strong testimony of the strength of the AXA brand and its desire to become a partner to its customers across different life stages.

Commenting on the achievements, Ms. Andrea Wong, Chief Marketing & Strategy Officer, AXA Hong Kong, said, “AXA Hong Kong is honoured to receive the two awards which recognised our continuous efforts in technological innovation and brand development. We strive to be the trusted partner for our customers by providing relevant products and services to enhance their overall customer experience. The ‘Data & Analytics’ award is a testament to our successful customer retention strategy through the implementation of our big data analytics solution. Furthermore, the Economic Digest’s The Outstanding Brand Awards recognises our effort over the years in building trustful relationships with our customers and in successfully building a prominent brand in the market.”

The annual Model Insurer Asia Awards, presented by global research and consulting firm Celent, honour the year’s top technology initiatives by insurance firms in various areas that are critical to business success. Winners undergo a series of rigorous evaluations during the assessment process, and have to demonstrate their success in three critical areas: business benefits; degree of innovation; and technology or implementation excellence.

The Outstanding Brand Awards presented by the Economic Digest recognise companies with remarkable brand reputation in Hong Kong. Entries for the awards were selected by a professional judging panel comprising notable representatives from their respective expert fields and votes by members of the public; thus the award is a strong reflection of the favourable brand experience endorsed by the industry and general public.