AXA Launches "Max Goal II Insurance Plan"
Shortest guaranteed breakeven timeframe and market-first Wealth Master Service to empower High-Net-Worth Individuals to secure and grow their wealth across generations
AXA Hong Kong and Macau ("AXA") has launched the new "Max Goal II Insurance Plan" ("Max Goal II"), featuring the shortest guaranteed breakeven timeframe of 5 years in the market1, along with competitive total returns. The plan is complemented by the market-first2 Wealth Master Service3, and offers various unique capabilities for wealth distribution and succession. It provides customers with flexible wealth management solutions to achieve long-term assets appreciation and wealth transfer across generations.
"Max Goal II" offers the following key features to meet customers' diverse needs across Elevate, Master and Bequeath:
1. Elevate: Guaranteed breakeven timeframe of 5 years
- Rapid breakeven: The guaranteed cash value at the commencement of the policy equals to 81% of the single premium. By the 5th policy anniversary, the guaranteed cash value will reach 100% of the single premium.
- Terminal Dividend: Starting from the 3rd policy anniversary, "Max Goal II" offers a non-guaranteed terminal dividend, allowing the policy to achieve total breakeven by the 4th policy anniversary, and further enhancing potential wealth growth and accumulation over the medium to long term.
- Lock-in gains: From the 5th policy anniversary onwards, customers have the flexibility to exercise the terminal dividend lock-in option4, converting non-guaranteed dividends into guaranteed returns via the lock-in account and earn interests. Customer can withdraw the value of the terminal dividend lock-in account at any time to meet their financial needs and goals.
2. Master: First ever Wealth Master Service for tailoring wealth distribution
- Market-first2 Wealth Master Service3: In addition to one-off partial withdrawals, customers can make periodic withdrawals through the Wealth Master Service3, where they can set the withdrawal amount and period, and nominate up to 3 recipients to receive the withdrawal proceeds, enabling hassle-free allocation of wealth to family and loved ones.
- Flexi Segregation Option5:Customers may split their policies as many times as they want, for optimal family wealth allocation strategically, fulfilling customers’ financial needs and goals in different life stages.
3. Bequeath: Seamlessly achieving succession planning, as well as comprehensive wealth inheritance and management structure
- Heritage Protector Option6: Customers can select a succession event option and appoint a contingent owner and interim owner7 to safeguard the policy and ensure a smooth transition of policy ownership, mitigating inheritance risks. If the succession event occurs before the contingent owner has reached the designated age, the interim owner7 will hold and manage the policy with granted policy rights pre-specified by the customer before the contingent owner assumes policy ownership after attaining the designated age, ensuring wealth is passed on in accordance with customer’s intention.
- Flexi Continuation Option/Change of insured: Customers may apply to designate one contingent insured8 and assign a portion of policy value to be accumulated further. In the unfortunate event of the death of the insured, the designated contingent insured will become the new insured, and the pre-assigned portion of the policy value will continue to accumulate for future generations. The remaining portion of the policy will be payable in the form of compassionate benefit in a lump sum to the designated beneficiary. In addition, customer may change the insured of the policy for an unlimited number of times, which will not affect the policy values under the policy, ensuing that the policy value can be passed on to the next generation.
- Flexi Care Option9: Customers can appoint a trusted individual as designated executor. In the unfortunate event of the customers' mental incapacitation or physical incapacitation, this designated executor can act on behalf of the customer to make a one-time withdrawal from the policy, providing crucial emergency financial support.
- Multiple Death Benefit Settlement Options: Customers may customise different death benefit settlement option for each of the beneficiaries, including lump sum payment, payment by instalments, or hybrid payment based on the diverse needs of beneficiaries, to achieve customers’ legacy planning goals. Regardless of the choices made, customers have the flexibility to defer the commencement of settlement of death proceeds with a beneficiary for up to 30 years, aligning the distribution of benefits with the most appropriate timing.
- Charitable Giving Benefit: Customers can designate a recognised and accredited charity of their choice to receive the charitable giving benefit, of an amount equivalent to 1%10 of the total standard premiums paid11, to be paid by AXA when the death benefit becomes payable, ensuring the good deed lasts without affecting the payout of the death benefit.
For further details about the Plan, please visit: https://www.axa.com.hk/en/max-goal-ii-insurance-plan
Remarks:
1 It is compared with similar single premium participating savings plans offering high guaranteed cash value on day one (with guaranteed cash value of 80% or more of the single premium on the policy issuance date) provided by major competitors in the market. The relevant information is as of December 2024. Applicable to policies denominated in US and HK dollars.
2 The information refers to the service of periodic withdrawal with multiple recipients of withdrawal payments. The statement refers to Hong Kong market only and is based on a comparison of periodic withdrawal arrangements offered by insurers for Long-Term Businesses as defined by the Insurance Authority in the Register of Authorised Insurers in Hong Kong as of December 2024.
3 Wealth Master Service is an administrative service arrangement offered by AXA and not a plan feature of "Max Goal II". Any application for the service is subject to the administrative rules of AXA from time to time.
4 Only one application can be made within one policy year. The lock-in rate customer may apply to transfer to the terminal dividend lock-in account in a policy year shall not be more than 10% of the latest value of the terminal dividend before the 15th policy anniversary or 70% of the latest value of the terminal dividend on or after the 15th policy anniversary, customers who wants to transfer to the terminal dividend lock-in account must meet specific conditions. For further details regarding terminal dividend lock-in option, please refer to the policy contract.
5 When customer apply to exercise the Flexi Segregation Option, customer shall specify the percentage (the “Segregation Percentage”) of the total cash value customer wish to transfer to the Segregated Policy. An application The designation of contingent insured must fulfil specific conditions. to exercise the Flexi Segregation Option is subject to the approval of the Company at its absolute discretion and must fulfill certain conditions. For further details, please refer to the product brochure.
6 For further details regarding Heritage Protector Option, please refer to the policy contract.
7 Interim owner is only applicable to policies issued in Hong Kong.
8 The designation of contingent insured must fulfil specific conditions.
9 For further details regarding the Flexi Care Option, please refer to the policy contract.
10 1% of the total standard premiums paid is up to USD 100,000/RMB 650,000/ HKD 800,000.
11 Total standard premiums paid is the total premiums due and paid from the policy date up to the date of death of the insured, in which any extra premiums due to underwriting requirements shall be excluded. In case of any change in notional amount, the total standard premiums paid shall be adjusted accordingly.
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