Our Purpose

Our Purpose

As one of the leading insurers in Hong Kong and Macau, our purpose is to act for human progress by protecting what matters. All employees in our organisation share the same goal of being a lifetime partner of our customers by providing humanised services and solutions to them. 

We are moving forward every day, guided by our four core values: Customer FirstIntegrityCourage and One AXA. Our collaborative approach allows our employees to offer tailor-made products and services that respond to our customers’ needs in an ever-changing and fast-evolving world. We strive to offer more choice, more innovative products, and more power to decide how, when and where to access our products and services.  At the same time, we ensure that we are also providing professional service, excellent solutions, and a strong financial foundation for everything we deliver.