Know You Can
Self-belief brought us together
Building on our shared values with Liverpool FC around self-belief, we are proud to be the Club’s Official Training Partner.
Since 2018, AXA and Liverpool FC have been striving to support the common goal of promoting well-being, a healthy lifestyle and supporting progress to Liverpool fans and our customers, in line with our brand purpose: Act for human progress by protecting what matters.
Know You Can
Success begins off the pitch
The AXA Training Centre
The AXA Training Centre is officially established in October 2020. Based in Kirkby, it brings together the club’s youth and First Team football operations on one site. The new 9,200sqm facility incorporates two gyms, a full-size sports hall, a pool, a hydrotherapy complex, and specialist sports rehabilitation suites. There are also dedicated TV studios, press conference facilities and office accommodation.
"Rediscovering the Reds"
The Anfield Tour
Ian Rush, the club’s all-time leading goal scorer, to take fans on a tour around Anfield and share some behind-the-scenes knowledge that fans may not have known before!
Know You Can
Bringing the partnership to life
AXA x Liverpool FC Soccer Clinic
Over a hundred soccer enthusiasts of all ages, including kids and silver-hair friends from Caritas Hong Kong, joined the AXA x LFC Soccer Clinic to learn various soccer skills "The Liverpool Way" with LFC legend Steve Mcmanaman and coaches from LFC.
AXA Cup 2019
35 employees from AXA Hong Kong and UK enjoyed a match with LFC legend at Anfield with their AXA training kit.
AXA x Liverpool FC Young Football Talent Programme 2019
6 selected young football enthusiasts from underprivileged families were selected to join a football training summer camp in Liverpool, UK, which is fully funded by AXA Foundation.
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