Know You Can
Self-belief brought us together
Building on our shared values with Liverpool FC around self-belief, we are proud to be the Club’s Official Global Training Partner.
Since 2018, AXA and Liverpool FC have been striving to support the common goal of promoting well-being, a healthy lifestyle and supporting progress to Liverpool fans and our customers, in line with our brand purpose: Act for human progress by protecting what matters.
Know You Can
Success begins off the pitch
The AXA Training Centre
The AXA Training Centre is officially established in October 2020. Based in Kirkby, it brings together the club’s youth and First Team football operations on one site. The new 9,200 sqm facility incorporates two gyms, a full-size sports hall, a pool, a hydrotherapy complex, and specialist sports rehabilitation suites. There are also dedicated TV studios, press conference facilities and office accommodation.
Pre-season tour highlights
After an incredible 8-year wait, the legendary LFC players have sensationally returned to Hong Kong! Let's relive Liverpool FC's journey in Hong Kong together!
The Anfield Tour
Ian Rush, the club’s all-time leading goal scorer, to take fans on a tour around Anfield and share some behind-the-scenes knowledge that fans may not have known before!
Know You Can
Bringing the partnership to life
AXA x Liverpool FC Soccer Clinic
A hundred young football enthusiasts invited by our NGO partner, St. James’ Settlement, and financial consultants joined the “AXA x LFC Soccer Clinic” to learn various soccer skills “The Liverpool Way” with LFC coaches and Legends Lucas Leiva and Niamh Fahey at AXA Dreamland.
Exclusive Meet & Greet with Liverpool FC Players and Legend
Over 160 AXA customers, financial consultations and business partners are invited to the exclusive meet and greet session to hear about the journeys of their football heroes - LFC legend Jerzy Dudek, alongside two first-team stars: Florian Wirtz and Jeremie Frimpong.
Enjoy Open Training of Liverpool FC together
To enable more people to experience the spirit of Liverpool FC, AXA invited 140 underpriviledged children and their families through Caritas Hong Kong and St. James’ Settlement to watch LFC’s Open Training, promoting the importance of “Keep on playing Sports”.
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