Self-belief brought us together
Building on our shared values with Liverpool FC around self-belief, we are proud to be an Official Principal Partner of Liverpool FC and the club’s Official Training Kit Partner. This partnership is considered to be an important step in our long-term relationship with the club, as this partnership is cemented in our new brand promise: Know You Can.
Success begins on the training pitch
Official Training Kit Partner
Every challenge at the training ground takes you one step closer to victory. AXA, proud sponsor of the Liverpool FC training kit, stands with Liverpool FC football player in every moment. Get inspired by our video.
Bringing the partnership to life
Launch Party in Hong Kong
AXA celebrate the launch of the new training kit in Hong Kong on a ancient chinese junk.
AXA Cup 2019
35 employees from AXA Hong Kong and UK enjoyed a match with LFC legend at Anfield with their AXA training kit.
AXA x Liverpool FC Young Football Talent Programme 2019
6 selected young football enthusiasts from underprivileged families were selected to join a football training summer camp in Liverpool, UK, which is fully funded by AXA Foundation.