Jointly promoting "Leave-No-Trace" hiking and environmental conservation for a greener future

The 33rd Green Power Hike, organised by Green Power and title-sponsored by AXA Hong Kong and Macau ("AXA"), successfully took place on 31 January. The event drew 3,000 participants who competed across the 10km, 25km and 50km categories. This year also marked the introduction of the inaugural "School Cup," alongside six "Corporate Cup" competitions, further broadening the event's reach and engagement. As one of Hong Kong's longest-standing charity hiking and trail-running events, the Green Power Hike continues to enjoy strong support from AXA, which has served as title sponsor for the third consecutive year. This sustained partnership underscores AXA's commitment to promoting healthy lifestyles and advancing sustainable development within the community.

This year’s event, themed "From Peaks to Nature," served as a powerful reminder of our shared responsibility to protect Hong Kong’s natural beauty, inspiring participants to become active guardians of the environment. AXA wholeheartedly supported the cause and encouraged employees, financial consultants, distribution partners, and customers to participate, all committed to promoting "Leave-No-Trace" hiking principles and biodiversity conservation. With dedicated volunteers on site to assist with event logistics and cheer on participants, the Company reaffirmed its united spirit in supporting environmental protection and conservation.

On the day of the event, distinguished guests including Dr. Esther To, Assistant Director (Country Parks) for Agriculture, Fisheries and Conservation Department; Ms. Angela Wong, Chief Marketing and Customer Officer of AXA Hong Kong and Macau; Mr. Johnny Mok, Alternate Chief Executive and Head of Financial Institutions at Habib Bank Zurich (Hong Kong) Limited; Mr. Ellick Tsui, Chairman of the Hong Kong Federation of Insurers; Mr. Ellis Ip, Council Member of The Hong Kong Association of Property Management Companies; Dr. Joseph Chan, Vice Chairman of The Hong Kong Private Hospitals Association; and Dr. Cheng Luk-Ki, Director of Green Power, jointly officiated the kick-off ceremony for the 50km race, demonstrating their support and encouragement to participants. This year's Green Power Hike raised more than HKD 4.9 million in donations, with all proceeds dedicated to environmental education programmes and nature conservation initiatives.

AXA took part in a variety of competitive events. Alongside competing in the 10 km Green Team category, the Company also participated in the HKFI Cup, Team and Individual (Male and Female) categories across 10 km, 25 km, and 50 km routes. Despite challenging weather conditions on the race day, the AXA team demonstrated remarkable resilience and determination, delivering outstanding performances and earning numerous accolades. Notably, they secured first and second places in the 50 km route of the HKFI Cup, as well as first and third places in both the 25 km and 10 km routes of the HKFI Cup. Additionally, the team achieved second place in the 10 km Green Team category, highlighting their endurance and competitive spirit.