The Best Global Brands ranking confirmed the AXA brand’s strong ongoing reputation and value on 5 October: 46th best global brand, up 2 spots in a year, No.1 insurance brand and the 3rd best brand across all financial services, with a brand value that has gone up by 14% this year. The brand is valued at USD 10.579 billion (equivalent to HK$82.5 billion) which represents a 49% increase since 2013.
According to Interbrand, “Each year we are impressed by AXA’s transformation. This is a brand that is growing by having the confidence to disrupt its own status quo. They have the ambition to change their category and the capacity to attract and retain the talent to make it happen. They are an inspiring brand that has humility and conviction. When they set out a promise you can be sure it will be delivered on.”
“A trusted brand is built on long-term commitment to customers and substantial perseverance in achieving service and product excellence. Only by understanding our customers’ needs and always standing by their side can we become their most trusted partner. We are very proud to be the No.1 insurance brand for the 8th consecutive year. Leveraging on the brand strength, we will continue to step up our efforts in empowering people to live a better life, ” said Mr. Stuart Harrison, Chief Executive Officer of AXA Hong Kong.