AXA launches "AXA BetterMe" – a holistic platform to support body and mind health
AXA introduces Sammi Cheng as the AXA Brand Ambassador to advocate healthy living
to inject more positivity to people of Hong Kong
Hong Kong people are known to be highly stressed with long working hours, making it increasingly difficult to achieve healthy living. As a trusted partner to our customers, AXA Hong Kong launches “AXA BetterMe” – a holistic wellness platform with a comprehensive suite of programmes and services covering physical wellness, mental wellbeing and chronic disease management. Simply access the "AXA BetterMe" services through the Emma by AXA app and start enjoying the services anytime, anywhere.
"AXA BetterMe" offers close to 20 physical and mental health services, including:
At the same time, AXA is also pleased to announce the well-known superstar, Sammi Cheng, as its brand ambassador. Her first debut will be in the TV commercial for "AXA BetterMe". The video demonstrates how Sammi keeps herself in a healthy state of body and mind while leading a busy life, bringing out the concept of "strengthening yourself from the inside out". The TV commercial will be premiered in the evening of 16 July with widespread exposure across multiple mediums including outdoor advertising, digital and social media platforms and more, to promote the importance of healthy living.
Customers can access "AXA BetterMe" services through Emma by AXA app anytime, anywhere to check their health status, experience a variety of value-added services, connect to personal consultations and make appointments for medical check-up.
To know more about “AXA BetterMe”, please visit: https://www.axa.com.hk/en/be-a-betterme-campaign
The above information is for reference only. For details on the programme features, content, terms and exclusions, please refer to the relevant brochures.