AXA Hong Kong and Macau is committed to becoming the health partner of customers, offering them comprehensive protection. In May this year, AXA Hong Kong and Macau commissioned market research firm Edelman Intelligence to conduct an online survey of 1,000 Hong Kong people aged 18 or above. The survey found that chronic disease not only affects one’s physical health, but can also diminish the relationship with family and friends, followed by poor mental health as a result. In addition, patients with chronic diseases are more inclined to seek help from a medical network. A survey from the Census and Statistics Department shows that patients with chronic diseases accounts for nearly 30% (28%) of the population[1], indicating that health management support is important.

In view of this, AXA Hong Kong and Macau launched an innovative insurance initiative called ‘AXA BetterMe’ last year. ‘AXA BetterMe’ covers three areas with breakthroughs in the underwriting approach, all-round health management and inclusiveness of protection. It aims to protect customers in every possible way whilst supporting them to live a healthier life. Two major initiatives promoted by ‘AXA BetterMe’ were successfully launched last year, namely the ‘Quit Smoking Incentive’ Programme and ‘AXA Diabetes & Three-Highs Management Programme’. This year, AXA Hong Kong and Macau is launching a series of programmes to target different levels of diabetes and three-highs customers. In addition to an upgraded ‘AXA Diabetes & Three-Highs Management Programme’, AXA Hong Kong and Macau has announced a partnership with Mannings, Hong Kong's largest health and beauty chain store, and launched the ‘AXA Mannings Health Collaboration Programme’ to improve the health of customer comprehensively.

Ms. Sally Wan, Chief Executive Officer (Designate), AXA Hong Kong and Macau, said, ‘AXA Hong Kong and Macau believes that protection is not just about an insurance product, but a concept. We are committed to putting our customers at the forefront by introducing an all-round health management programme, “AXA BetterMe”, helping customers and their families live better lives. We are pleased to partner with Mannings in launching the “AXA Mannings Health Collaboration Programme” to raise the health awareness and improve the lifestyles of customers in an easily accessible way through the extensive network of Mannings stores. Such a programme is just the beginning of the partnership between the two companies. We look forward to launching more innovative services with Mannings to promote the concept of health management to the community. Moreover, we are offering an upgraded “AXA Diabetes & Three-Highs Management Programme” to benefit more customers. With the newly launched web application, customers can now track their health management progress more flexibly.’

First-time partnership with Mannings | Establishing a health support network in the community | Helping customers to live healthier lives

As a health partner for customers, AXA Hong Kong and Macau is partnering with Mannings this year. Those insured under an AXA designated insurance policy[2] can go to selected Mannings stores for a free quarterly consultation service by a registered pharmacist. The pharmacists will conduct an interview to understand more about the customer’s habits and provide appropriate advice to improve their health. If a customer needs long-term medication, the pharmacist will also provide drug consultation, including usage, side effects, interaction with other drugs, etc. They will help customers to check their blood pressure, weight and height. Customers who meet certain conditions can get a referral to a dietitian[3] for a free consultation. Customers are entitled to a Mannings gift voucher after the first consultation with a pharmacist. 

Mr. Gordon Farquhar, Chief Executive Officer, Mannings North Asia, said, ‘Mannings is always dedicated to leading the health and beauty trend and taking care the well-being of society and people. We are pleased to collaborate with AXA Hong Kong and Macau this time and offer our professional pharmacist and dietitian service to customers in an easily accessible manner. This program also highlights the extended role of Mannings pharmacists in the community, from traditional dispensing to health management and disease screening nowadays. Through this partnership, we strive to raise customer awareness of their health, disease prevention and lifestyle modification.’

Plan to launch more collaboration programmes in future | Jointly promotes health management in the community

In addition, AXA Hong Kong and Macau plans to jointly launch other innovative initiatives with Mannings in the future to provide customers with more comprehensive health support services. This includes considering the launch of a ‘Health Corner’ at Mannings store to provide customers with AXA’s insurance product and health information. AXA's customers may be able to purchase prescribed medication at a discounted price in future. In recent years, since there has been an increase in serious complications and the need for hospitalisation caused by seasonal influenza in the community. AXA Hong Kong and Macau and Mannings are exploring to provide nasal influenza vaccination administered by registered pharmacist at Mannings stores to reduce the spread of flu in the community.

Upgraded ‘AXA Diabetes & Three-Highs Management Programme’ covers more customers

Last year, AXA Hong Kong and Macau joined hands with Asia Diabetes Foundation and GemVCare to launch the ‘AXA Diabetes & Three-Highs Management Programme’ (‘The Programme’). The Programme provides year-round health monitoring services to customers, with customised dietary and physical training advice and health education to help manage diabetes conditions and the risk of the three-highs. This year, the Programme is comprehensively upgraded, and Diabetes & Three-Highs individuals who successfully apply for CritiPartner Critical Illness Plan, CritiPartner Plus Critical Illness Plan or AXA WiseGuard Pro Medical Insurance Plan – Premier Benefit Level[4] as their basic plan, will have a chance to join the Programme. Participants of the Programme will receive a personalised meal plan devised by registered dietitians, physical training advices from certified physical trainers and the opportunity to attend a series of health awareness workshops and webinars. Moreover, upon completion of the Programme, eligible participants will enjoy a one-off 15% premium rebate.

Web application helps manage your health anytime, anywhere

With the newly launched web application, you can now keep track of your health management progress more conveniently. Customers can enjoy the Programme’s health management services and interactive health consultation through a mobile device or computer wherever they are. Features of the web application include:

• Missions: Check your progress in the Programme
• Advice & Goals: Get professional health advice
• See Report: Read your risk assessment report
• Self-monitoring: Record your health conditions
• Chatroom: Chat with dietitian/physical trainer/nurse
• Bookings: Review appointments

Through the ‘Advice’ function of the web application, a registered dietitian will provide personalised dietary advice for you according to your health report, and a certified physical trainer will also provide physical training advice. With ‘Missions’  in the web application, even if you stay at home, you can consult with medical professionals through a videoconferencing function. You will also be regularly notified to watch webinars, with medical professionals explaining topics such as diabetes care, daily exercise and diet planning. 

To know more about ‘AXA BetterMe’, please visit: https://www.axa.com.hk/en/axa-betterme

The above information is for reference only. For details of the programme features, content, terms, conditions and exclusions, please refer to the relevant programme leaflet.

[1] Thematic Household Survey Report – Report No. 63 by Census and Statistics Department: https://www.statistics.gov.hk/pub/B11302632017XXXXB0100.pdf

[2] Designated insurance policy refers to ‘AXA WiseGuard Pro Medical Insurance Plan’.

[3] Customers of AXA Hong Kong and Macau must first consult Mannings pharmacists before they get being referred to a Mannings dietitian for consultation. These customers must meet one of the following criteria for referral: BMI equal to or more than 23; Unsatisfactory diabetes, hypertension, gout or lipid control as commented by attending doctor; Increasing dose of medication for the treatment of diabetes mellitus, hypertension, gout and hyperlipidaemia; Not previously received dietary consultation.

[4] The total annualised first-year premium of such basic plan and its supplement(s) (if applicable) must be HKD12,000 or above (‘Eligible Policy’). For details of the Programme eligibility, please refer to the terms and conditions stated in the leaflet.