AXA Hong Kong partners with The Sandbox to become the first insurer in Hong Kong to enter the metaverse

Leading Hong Kong insurer will provide innovative digital experience for its customers through interactive activities on its LAND in The Sandbox

AXA Hong Kong (“AXA”) and The Sandbox, a leading decentralised gaming virtual world and a subsidiary of Animoca Brands, announced that AXA becomes the first insurer in Hong Kong¹to enter The Sandbox metaverse. AXA has acquired a 3x3 LAND, upon which it will provide an innovative interactive space for its customers.

Hong Kong has a strong and growing role in The Sandbox with the Mega City cultural hub featuring numerous Hong Kong companies, artists, and entertainers. AXA adds to this thriving virtual neighborhood as an industry pioneer by becoming the first insurer in Hong Kong¹ to participate in The Sandbox.

Through its LAND, AXA Hong Kong will endeavour to provide fresh digital experiences to its customers, partnering to co-create the future of insurance in the metaverse.

Gary Ho

Chief Technology Officer, AXA Hong Kong and Macau

"I’m honoured to announce that AXA has partnered with The Sandbox to expand our digital presence by setting foot in the metaverse. This collaboration has reflected AXA’s vision to create the insurance of the future by bringing immersive experiences around sustainability, wellness, healthcare, and so much more. Stepping into the metaverse, we are thrilled to discover more captivating capabilities and use cases for AXA’s customers and the communities."

JH Tang

Digital Transformation & Strategy Director, AXA Asia

“We are proud to be the pioneer in the Hong Kong insurance industry to partner with The Sandbox. AXA Hong Kong is dedicated to connecting the world by unfolding all kinds of inventive digital experiences. Stepping into the metaverse opens the door for cultural synergy and creates unlimited opportunities for us to explore the unknowns. Through our partnership, we aim to revolutionise the wellness and healthcare experiences for our customers and our markets in the broader regions by continuously driving innovation and technological development.”

Sebastien Borget

COO and Co-Founder of The Sandbox

“AXA’s milestone as the first insurance company in Hong Kong¹ to join The Sandbox is another step toward our vision of the open metaverse as a new digital economy where industries, brands, and cultures from around the world interact with players and creators for mutual benefit. We’re glad to support AXA’s commitment to being a force for good and look forward to creating shared value for our communities.”

Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. AXA joins 380 partners who have entered The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.

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[1] Reference date: 28th September, 2022.