Despite increased government efforts to raise awareness about fraud prevention, many people still fall into these traps. From a psychological perspective, we can better understand who is most likely to become a target of these scams and how they can protect themselves.

When people think of Sammi Cheng, they often picture her dazzling on stage and her fit, toned physique. As the saying goes, ‘One minute on stage requires ten years of hard work behind the scenes.’ What the audience witnesses is just the culmination of her dedication – beneath her remarkable performances and impressive physique lies an unwavering determination. Every time she faces a challenge, she not only rises to the occasion but also emerges stronger and more confident.

Whether in the music or showbiz industry, Sammi has always been pushing boundaries. She has shown incredible courage and resilience in her many roles and has become a guiding figure for many. Whether it's for her family, friends, fans, or herself, she demonstrates that true protection is about companionship and support that empower us all. This aligns perfectly with AXA's philosophy of ‘Fear no challenge, Protect what matters’, making this partnership comes to life. In her chat with us, Sammi not only shares her thoughts on ‘Protecting’, but also reveals her wisdom and love for life when facing life's challenges.