AXA BetterMe Weekend concludes on a high note

Brand Ambassador Sammi Cheng motivates the public to become a BetterMe

To mark World Mental Health Day on 10 October, AXA Hong Kong and Macau (“AXA”) brought back the AXA BetterMe Weekend on 8 and 9 October 2022 at AXA x WONDERLAND @West Kowloon Cultural District, to encourage the public to take better care of their holistic wellness and become a BetterMe! The two-day carnival with various free activities has received overwhelming response from the public who gets together to show their support in healthy living.

This year’s AXA BetterMe Weekend offered a wide variety of new elements - featuring physical and mental wellness, art care, and green lifestyle - to offer a truly unique and holistic wellness experience to people of all ages. Extraordinary activities included the exclusive “Art Care 4D Experience Zone”, which is designed by renowned Japanese artist YOSHIROTTEN for AXA, free yoga and dance classes, handicraft workshops, colouring wall, metaverse experience, and special photo booths. Each is designed to encourage participants to relax and rejuvenate, while taking time out of the hustle and bustle to spend with family and friends.

Sally Wan

Chief Executive Officer, AXA Greater China

“As pandemic drags on, people across the world have experienced mind health concerns. According to a study by the World Health Organisation, the loss of productivity as a result of depression and anxiety, costs the global economy USD 1 trillion every year¹. As an advocate of mental wellness, through this return of the AXA BetterMe Weekend and with our recently launched ‘Make Time for Me-Time’ campaign, we aim to encourage the public to take better self-care and become a BetterMe.”

In the opening ceremony, AXA Brand Ambassador Sammi Cheng engaged in a stress-relieving art jamming session on stage, illustrating the light-hearted moment in her me-time and sharing her stress management tips. Sammi encouraged everyone to live healthily inside out and become a BetterMe.

Sammi Cheng

Brand Ambassador, AXA Hong Kong and Macau

“The concept of “AXA BetterMe” has long resonated with my own belief. Being a celebrity, I always have to be at my best. In order to produce greater work and bring more joy to the audience, keeping myself in a healthy state body and mind is critical for me to keep going. I am therefore very pleased to be part of this meaningful AXA event, which injected positive energy to the community and encouraged everyone to be more conscious on their holistic wellness. Together, we can all become a BetterMe! ”

At AXA, our Purpose is “Act for human progress by protecting what matters”. AXA BetterMe is a holistic wellness platform that offers nearly 20 programmes and services covering physical wellness, mental wellbeing and health management. Our mental wellness resources are available for free to not only AXA customers but also the general public alike. Simply access the AXA BetterMe services through the Emma by AXA app and start enjoying the services anytime, anywhere at your fingertips.

To learn more about AXA BetterMe, please visit: https://www.axa.com.hk/en/axa-betterme

¹Source: https://apps.who.int/mediacentre/news/releases/2016/depression-anxiety-treatment/en/index.html