Keep on playing sports

PERSONAL BUSINESS ABOUT AXA

BetterMe Blog

At different turning points in life, you may have thought about giving up on exercise

“My sportswear feels too fitted – I don’t want anyone to see how my body’s changing.”

"I feel uneasy leaving my baby at home just to go exercise."

"I'm not young anymore – those workouts made for the younger but aren’t for me.”

AXA supports women

At AXA, we stand with women in sport—at every stage of life

From puberty to motherhood and beyond, women face various challenges when it comes to exercise. AXA supports women to keep moving and overcome doubts at every life stage.

That’s why we continue to take one step ahead and champion women’s sport & promote “Keep On Playing Sports” within the community.

How AXA empowers you?

Supporting You at Every Stage

The AXA Medical Protection Series — offering full coverage¹ when hospitalization is needed, so you can focus on recovery and continue living a healthy life.

Protect You during Pregnancy

TotalAssure Critical Illness Plan series — [Market leading] Protection begins as early as 18th week of pregnancy², protecting mother before and after childbirth, while continuously safeguarding the child's health for comprehensive coverage.

How AXA supports the society?

Backing Women Every Step

Football can be her stage too — In September 2023, we opened the AXA Melwood Training Centre as the new home for the Liverpool FC Women’s team. More than just a facility, it embarks on a significant milestone in AXA’s continued support for women’s football.

Empowering Her In and Out of the water

In partnership with the Hong Kong Swimming Academy—co-founded by Former Olympian Alex Fong—AXA proudly supports young athletes in building confidence, inspiring more girls to dive into their dreams.

Creating Stages for Women's Passions

AXA sponsors Adventure Sports Academy’s events to empower young athletes. We champion youth sports, inspire women participation, and fuel the next generation’s passion.

Championing Her Health and Leadership

AXA proudly sponsors 𝘞𝘰𝘮𝘦𝘯'𝘴 𝘏𝘦𝘢𝘭𝘵𝘩 𝘪𝘯 𝘍𝘰𝘤𝘶𝘴: 𝘈 𝘎𝘭𝘰𝘣𝘢𝘭 𝘚𝘶𝘮𝘮𝘪𝘵 – a groundbreaking event uniting global leads & changemakers to close the gender health gap. This partnership reinforces our commitment to empowering women and advancing health equity through innovation, leadership, and community impact.

Discover more

She became a mom, but didn’t quit! How this athlete balances Sports and Motherhood

For Lam, sports are more than a career and dream—they're a health safeguard for her and her child. Staying healthy enables her to care for her loved ones. AXA integrates fitness-friendly features into its products to promote healthier lifestyles

Keep on playing sports – An interview with AXA's brand ambassador, Sammi Cheng

[New mum’s guide] 8 postpartum restrictions during postpartum confinement

[Osteoporosis in women] 3 exercises to strengthen your bones!

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