When people think of Sammi Cheng, they often picture her dazzling on stage and her fit, toned physique. As the saying goes, ‘One minute on stage requires ten years of hard work behind the scenes.’ What the audience witnesses is just the culmination of her dedication – beneath her remarkable performances and impressive physique lies an unwavering determination. Every time she faces a challenge, she not only rises to the occasion but also emerges stronger and more confident.

Her story has inspired countless individuals along the way, and AXA's global brand promise, ‘Know You Can,’ perfectly aligns with her beliefs, as both convey uplifting messages. Additionally, the brand's recent advertising campaign encourages people to keep on playing sports and persevere when challenges arise. This philosophy resonates deeply with Sammi’s values. Let’s step into her world and discover how she continues to face challenges fearlessly—in sports, in the performing arts, and in life! 

‘Without exercise, I wouldn’t be who I am.’

Between 2005 and 2006, Sammi struggled with her mental health, which led her to develop a dedicated exercise routine. Before she knew it, this habit had lasted for 20 years. She shares, ‘I love running, usually starting with 8 kilometres. Sweating really helps me feel healthier and more open. Exercise isn’t just for the body; it cleanses my mind too.’ This commitment has brought noticeable changes in both her body and mind, and has even inspired her family to embrace exercise. ‘Without exercise, I wouldn't be who I am now,’ Sammi adds with a smile. 

‘Sports have taught me how to deal with setbacks.’

Not only have sports kept her healthy and cheerful, but they’ve also shown her how to face setbacks head-on. Acting is a demanding career, and Sammi acknowledges that every role and stage performance requires immense effort. However, the results don’t always meet expectations – transitioning from comedy to drama, for instance, was particularly tough.

‘There were times when I wanted to give up, but I reminded myself what “Keep the passion” truly means. Sports have taught me to persevere and to deal with adversity. When I feel like quitting, I tell myself to take a break. Behind the urge to give up, there’s often room for reflection. It's just that when we’re worn out, we might not think about it right away.’ In 2023, an illness forced her to postpone her concerts.  Although this understandably affected her mood, she chose to shift her mindset and stay committed to her training rather than blame herself. In 2024, she returned in great shape for a memorable performance. ‘Looking back at the postponement, I see it as a test that strengthened my mind, body, and resilience to take on whatever comes my way.’