The memories of being protected are the gentlest of strengths

When the topic turned to the experience of ‘being protected’, Sammi's voice softens unconsciously, and she pauses for a moment to recall the love and assistance she had received. She shares that she treasures the support from her family, friends, fans, and colleagues over the years.

These warm memories have become a wellspring of strength for her, motivating her to protect others in turn. ‘Being protected by them makes me want to protect them in my own way,’ she says. She explains that this caring attitude shows up in different ways, from taking care of her family to creating new music for her fans and sharing healthy living tips with her friends. These small actions reflect her gratitude and commitment, as she believes in responding to caregiving and continuing the cycle of warmth and support. 

The prerequisite for protecting others is learning to protect yourself

Apart from protecting others, Sammi also takes self-care seriously. ‘I make a strong effort to take care of my physical and mental health,’ she shares. Understanding the importance of well-being, she strives to carve out ‘me-time’ in her busy schedule, and exercise has become one of her dedicated moments to reflect and regroup. ‘Me-time allows me to get to know myself better and discover the changes in my body and mind.’ By achieving balance in her hectic life, she not only nurtures herself but also finds the strength to support others while continuing to make strides in her music and performing career. 

Collaboration with AXA

The shoot with AXA again captured many scenes close to her life - sports, filming, relaxing at home, and even the heartwarming moment of hugging her mum. This experience left Sammi with a whirlwind of emotions. She reflects, ‘I’m grateful to be working with AXA again and to grow with a brand that is so full of beliefs.’ Her commitment to perseverance, even when faced with challenges, matches well with AXA's global brand promise of ‘Know You Can.’ ‘Every scene makes me feel the truth and freedom of ‘being yourself’, and reminds me once again to cherish the important people and things in my life,’ she adds.

She also highlighted the physical and mental changes she has undergone over the years, which have helped her reconnect with and appreciate her true self. ‘Life can be hectic and challenging, but as someone who constantly challenges herself, I believe that the spirit of ‘Fear no challenge, Protect what matters’ is not only about safeguarding others; it’s also a reminder that we need to learn how to protect ourselves,' she says with a smile. 

Message to our readers

Perhaps you will reflect on whether you have done enough to protect the people around you. At the end of the interview, Sammi offers a gentle reminder, ‘We all have people and things that we want to protect. No matter how much we give, there are times we feel we haven't done enough or wonder what more we can do for them. If you feel this way, it shows that you already have the heart to protect others, and you’re doing a great job.’ She continues, ‘Remember, while protecting others, don't forget yourself! You, too, deserve to be protected!’ She hopes that everyone realises that, in their own way, they have become the guardians of others' lives, while recognizing that they are worthy of being protected. 

‘Fear no challenge, Protect what matters’

From this interview, we sense her deep understanding of life and protection. In this era of challenges and changes, the message Sammi wants to convey is simple and clear: ‘Protecting the Beloved without Fear of Challenges’ is not just an advertising theme, but a philosophy of life and a passion for living. Everyone deserves to be protected.

‘The most beautiful way of life is to find a balance between giving and receiving. Protection is the best interpretation of this balance.’ AXA will continue to uphold the motto of ‘Act for human progress by protecting what matters’ and walk alongside Sammi to inspire people to face challenges and protect themselves and others.