AXA’s annual signature event – the highly anticipated
AXA BetterMe Weekend introduces new elements, offering you more exciting activities to experience!
This year, we're bringing you an unparalleled experience at AXA WONDERLAND, WestK. We're taking the excitement to a whole new level with the grand debut of the AXA BetterMe Run, alongside a wide range of trendy sports activities. Designed for participants of all ages, our goal is to help you easily integrate movement into daily life, inspiring a healthier and more vibrant lifestyle together!
Beyond the thrilling sports action, the event features a lively lineup of entertainment, including live music performances, spellbinding freestyle yo-yo demonstration, and rejuvenating yoga sessions. Visitors can also explore interactive game booths across the venue, with exclusive souvenirs up for grabs upon completing designated tasks.
Whether you are coming with family or friends, join us for an unforgettable experience and become a BetterMe!
Event Details
| Date & Time: | 24 October 2026 (Sat) 10am to 8pm |
| 25 October 2026 (Sun) 10am to 6pm | |
| Venue: | AXA WONDERLAND, WestK (next to The Hong Kong Palace Museum) |
| Admission: | Free of charge |
* Pet Admission Hours: 10am to 6pm on 24 October & 25 October
* Before entering with your pet, please have the dog licence and vaccination record (if applicable) ready for checking.
Whether you want to set off at a relaxed pace with celebrities, let your kids run wild outdoors, cross the finish line with your fur babies, or snap photos with friends — there is a route tailor-made for you.
Free Entry! Participants can pick up their runner's pack on-site to take your special BetterMe moment home! Gather your friends and family for a fun run along the stunning West Kowloon harbour view.
AXA BetterMe Run Details
Event Date: 24 & 25 October 2026 (Saturday & Sunday)
Venue: West Kowloon Cultural District
Organiser: ADVANS Communications Limited
Terms and conditions apply.
Thank you for your support!
Due to overwhelming response, all Themed Runs are now full.
Themed Runs
Each participant will receive a runner pack, with event tee x1 (2 for family run), bib and gift.
Celebrity Runs with You (5KM)
Warm up and enjoy a relaxed 5KM run with Alton@MIRROR, injecting the vitality of running into your life.
Wellness & Breathwork Run (3KM)
Led by Kylie Yim, Yoga instructor, you will engage in stretching exercises and learn relaxing breathing techniques for sports, allowing you to fully immerse yourself in the exercise and unwind.
Family Fun Run (2KM)
We encourage children and parents to build an exercise habit together to establish a healthier lifestyle. You can bring your children along for an easy 2KM run and experience the joy of running together.
Halloween Costume Family Run (2KM)
With Halloween approaching, we cordially invite you to put on various Halloween headpieces and costumes to join a fun parade together.
Run With Furry Friends (2KM)
In addition to the owner's health, our furry friends also need to burn off some energy. You can bring your pet along for a refreshing run to build a stronger, more trusting relationship with each other.
Our Partners
How to access
Complimentary Shuttle Bus
During the event period, complimentary shuttle bus services provided by AXA operate around every 15 minutes from 9:30am to 8:30pm on 24 Oct 2026 and from 9:30am to 6:30pm on 25 Oct 2026 for visitors, travelling between the Exit A of MTR Kowloon Station and AXA WONDERLAND.
Before boarding, pet owners must place their pets inside a pet case/cage/carrier and ensure it is fully closed or covered, to prevent any nuisance or inconvenience to other passengers and to maintain a clean environment inside the shuttle bus.
Public Transport
Please visit WestK website for details.
https://www.westk.hk/en/visit/transport?place=ChIJb93JZOMBBDQR2i_MmRIk7dA
Car Park
Please visit WestK website for details.
FAQ
Who should I contact for enquiries related to AXA BetterMe Themed Run?
For any enquiries related to AXA BetterMe Run, please email the organiser, ADVANS Communications Limited, at pr@advans-comm.com.
Any extreme weather arrangement on the event date?
The Event may suspend or close any activity or facility, or change the operating hours due to adverse weather conditions. All arrangements shall be subject to AXA’s decision. The following are the general arrangements for reference only. For updates, please visit AXA Hong Kong and Macau Facebook page on event day.
2 hours prior to the opening hours of the Event | During the opening hours of the Event | |
Standby Signal No.1 | ||
Standby Signal No.1 | Open | Open |
Strong Wind Signal No. 3 or Amber Rainstorm Warning | ||
Strong Wind Signal No. 3 or Amber Rainstorm Warning | Open with limited services provided | Open with limited services provided |
Red Rainstorm Warning or Black Rainstorm Warning | ||
Red Rainstorm Warning or Black Rainstorm Warning | Suspended, the Event will reopen until the signal is cancelled or lowered as announced by the Hong Kong Observatory | Suspended, the Event will reopen until the signal is cancelled or lowered as announced by the Hong Kong Observatory |
Tropical Cyclone Warning Signal No. 8 or above | ||
Tropical Cyclone Warning Signal No. 8 or above | Closed | Closed immediately |
Do I need to pay for the activities?
All activities are free of charge.
Are activities required registration?
Except for the AXA BetterMe Themed Run, no registration is required for other activities.
Download
Whether you want to set off at a relaxed pace with celebrities, let your kids run wild outdoors, cross the finish line with your fur babies, or snap photos with friends — there is a route tailor-made for you.
Free Entry! Participants can pick up their runner's pack on-site to take your special BetterMe moment home! Gather your friends and family for a fun run along the stunning West Kowloon harbour view.
AXA BetterMe Run Details
Event Date: 24 & 25 October 2026 (Saturday & Sunday)
Venue: West Kowloon Cultural District
Organiser: ADVANS Communications Limited
Terms and conditions apply.
Thank you for your support!
Due to overwhelming response, all Themed Runs are now full.
Themed Runs
Each participant will receive a runner pack, with event tee x1 (2 for family run), bib and gift.
Celebrity Runs with You (5KM)
Warm up and enjoy a relaxed 5KM run with Alton@MIRROR, injecting the vitality of running into your life.
Wellness & Breathwork Run (3KM)
Led by Kylie Yim, Yoga instructor, you will engage in stretching exercises and learn relaxing breathing techniques for sports, allowing you to fully immerse yourself in the exercise and unwind.
Family Fun Run (2KM)
We encourage children and parents to build an exercise habit together to establish a healthier lifestyle. You can bring your children along for an easy 2KM run and experience the joy of running together.
Halloween Costume Family Run (2KM)
With Halloween approaching, we cordially invite you to put on various Halloween headpieces and costumes to join a fun parade together.
Run With Furry Friends (2KM)
In addition to the owner's health, our furry friends also need to burn off some energy. You can bring your pet along for a refreshing run to build a stronger, more trusting relationship with each other.
Dive into trendy sports challenges, fun game booths, and various exciting activities! Explore the joy of movement and have endless fun!
Trendy Sports Zone
Discover a range of trendy sports. No complex skills needed, just pure fun for everyone!
- Pickleball Experience – A dynamic blend of tennis, badminton, and table tennis. Easy to learn, quick to master – perfect for beginners!
- Spikeball Smash – Fast-paced, multi-player action testing reactions and agility. High-energy fun for all!
- Air Storm – A thrilling, safe blend of dodgeball and archery. Experience tense battles of offence and defence, fun for all ages!
- Giant Bowling Challenge – Supersized bowling fun! Simple rules, great prizes to be won – a fantastic family activity!
Kids Discovery Challenge
An exciting obstacle course designed for 3-12 year olds. Little adventurers can conquer climbing challenges and fun physical tasks, building confidence and celebrating achievements as they race to the finish line!
We are Liverpool Challenge
In partnership with Liverpool FC International Academy (Hong Kong) again, offering fun activities that promote the importance of sports through various soccer games, giving kids the opportunity to participate in trial training sessions.
Fun Booth Games
Step right up for a variety of engaging booth games! Challenge yourself with fun tasks in a relaxed atmosphere. Complete missions and win fantastic prizes!
Fun & Treats
Enjoy delightful face painting, whimsical balloon twisting, popcorn and a selection of food & beverage – perfect for a fun-filled family day out!
Join celebrity guests and popular KOLs for energizing live music and a revitalizing yoga experience.
Live Music Performance – Pandora
Pandora will be performing live at 3:15pm on 25 October. Come immerse yourself in their captivating music!
Busking Performance
Enjoy soulful live sets from talented local buskers, bringing vibrant acoustic vibes to the event.
Cantopop Night (24 October | 6pm – 8pm)
Experience an electrifying night of live DJ remixes and bold mashups by BEAT FRIDAY and two voices that accompanied '80s and '90s music lovers, blending iconic timeless classics with modern chart-toppers. Get ready to hit the dance floor and soak in a uniquely vibrant Hong Kong party vibe!
Breathe & Flow – Alex Lam (25 October | 1:30pm – 2:15pm)
Celebrity instructor, Alex Lam, will guide participants through yoga and breathing exercises to relieve stress and regain inner peace. Everyone is welcome to bring their own yoga mats, though a limited number of mats will be available for free loan on a first-come, first-served basis.
Freestyle Yoyo Performance (24 October | 2pm – 2:45pm & 5pm – 5:45pm)
Prepare to be dazzled by high-energy yoyo tricks and fast-paced choreography during an exciting demonstration by Hong Kong Yoyo Organization, followed by a hands-on interactive session where you can try out the moves yourself!
Move & Shake (25 October | 11:30am – 1pm)
A delightful movement experience designed especially for children. Little ones and their parents can dance freely to upbeat music and simple movements, enjoying a joyful and energetic rave party together.
The Event may suspend or close any activity or facility, or change the operating hours due to adverse weather conditions. All arrangements shall be subject to AXA’s decision. The following are the general arrangements for reference only. For updates, please visit AXA Hong Kong and Macau Facebook page on event day.
2 hours prior to the opening hours of the Event | During the opening hours of the Event | |
Standby Signal No.1 | ||
Standby Signal No.1 | Open | Open |
Strong Wind Signal No. 3 or Amber Rainstorm Warning | ||
Strong Wind Signal No. 3 or Amber Rainstorm Warning | Open with limited services provided | Open with limited services provided |
Red Rainstorm Warning or Black Rainstorm Warning | ||
Red Rainstorm Warning or Black Rainstorm Warning | Suspended, the Event will reopen until the signal is cancelled or lowered as announced by the Hong Kong Observatory | Suspended, the Event will reopen until the signal is cancelled or lowered as announced by the Hong Kong Observatory |
Tropical Cyclone Warning Signal No. 8 or above | ||
Tropical Cyclone Warning Signal No. 8 or above | Closed | Closed immediately |
Who should I contact for enquiries related to AXA BetterMe Themed Run?
For any enquiries related to AXA BetterMe Run, please email the organiser, ADVANS Communications Limited, at pr@advans-comm.com.
Any extreme weather arrangement on the event date?
The Event may suspend or close any activity or facility, or change the operating hours due to adverse weather conditions. All arrangements shall be subject to AXA’s decision. The following are the general arrangements for reference only. For updates, please visit AXA Hong Kong and Macau Facebook page on event day.
2 hours prior to the opening hours of the Event | During the opening hours of the Event | |
Standby Signal No.1 | ||
Standby Signal No.1 | Open | Open |
Strong Wind Signal No. 3 or Amber Rainstorm Warning | ||
Strong Wind Signal No. 3 or Amber Rainstorm Warning | Open with limited services provided | Open with limited services provided |
Red Rainstorm Warning or Black Rainstorm Warning | ||
Red Rainstorm Warning or Black Rainstorm Warning | Suspended, the Event will reopen until the signal is cancelled or lowered as announced by the Hong Kong Observatory | Suspended, the Event will reopen until the signal is cancelled or lowered as announced by the Hong Kong Observatory |
Tropical Cyclone Warning Signal No. 8 or above | ||
Tropical Cyclone Warning Signal No. 8 or above | Closed | Closed immediately |
Do I need to pay for the activities?
All activities are free of charge.
Are activities required registration?
Except for the AXA BetterMe Themed Run, no registration is required for other activities.
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