AXA’s annual signature event – the highly anticipated
AXA BetterMe Weekend introduces new elements, offering you more exciting activities to experience!
This year, we're bringing you an unparalleled experience at AXA Wonderland, WestK. We're taking the excitement to a whole new level with the grand debut of the AXA BetterMe Run, alongside a wide range of trendy sports activities. Designed for participants of all ages, our goal is to help you easily integrate movement into daily life, inspiring a healthier and more vibrant lifestyle together!
Brand New AXA BetterMe Run Themed Series
Whether you want to set off at a relaxed pace with celebrities, let your kids run wild outdoors, cross the finish line with your fur babies, or snap photos with friends — there is a route tailor-made for you.
Free Entry! Participants can pick up their runner's pack on-site to take your special BetterMe moment home! Gather your friends and family for a fun run along the stunning West Kowloon harbour view. Spots are limited and available on a first-come, first-served basis!
AXA BetterMe Run Details
Event Date: 24 & 25 October 2026 (Saturday & Sunday)
Venue: West Kowloon Cultural District
Registration Period: From 11 September 2026
(Places are limited, first-come first-served)
Organiser: ADVANS Communications Limited
Terms and conditions apply. Please refer to the application form for details.
Themed Runs
Each participant will receive a runner pack, with event tee x1 (2 for family run), bib and gift.
Celebrity Runs with You (5KM)
Warm up and enjoy a relaxed 5KM run with Alton@MIRROR, injecting the vitality of running into your life.
Wellness & Breathwork Run (3KM)
Led by Kylie Yim, Yoga instructor, you will engage in stretching exercises and learn relaxing breathing techniques for sports, allowing you to fully immerse yourself in the exercise and unwind.
Family Fun Run (2KM)
We encourage children and parents to build an exercise habit together to establish a healthier lifestyle. You can bring your children along for an easy 2KM run and experience the joy of running together.
Halloween Costume Family Run (2KM)
With Halloween approaching, we cordially invite you to put on various Halloween headpieces and costumes to join a fun parade together.
Run With Furry Friends (2KM)
In addition to the owner's health, our furry friends also need to burn off some energy. You can bring your pet along for a refreshing run to build a stronger, more trusting relationship with each other.
Route Map
How to access
Complimentary Shuttle Bus
Public Transport
Car Park
FAQ
Who should I contact for enquiries related to AXA BetterMe Themed Run?
Any extreme weather arrangement on the event date?
Do I need to pay for the activities?
Are activities required registration?
The Event may suspend or close any activity or facility, or change the operating hours due to adverse weather conditions. All arrangements shall be subject to AXA’s decision. The following are the general arrangements for reference only. For updates, please visit AXA Hong Kong and Macau Facebook page on event day.
2 hours prior to the opening hours of the Event | During the opening hours of the Event | |
Standby Signal No.1 | ||
Standby Signal No.1 | Open | Open |
Strong Wind Signal No. 3 or Amber Rainstorm Warning | ||
Strong Wind Signal No. 3 or Amber Rainstorm Warning | Open with limited services provided | Open with limited services provided |
Red Rainstorm Warning or Black Rainstorm Warning | ||
Red Rainstorm Warning or Black Rainstorm Warning | Suspended, the Event will reopen until the signal is cancelled or lowered as announced by the Hong Kong Observatory | Suspended, the Event will reopen until the signal is cancelled or lowered as announced by the Hong Kong Observatory |
Tropical Cyclone Warning Signal No. 8 or above | ||
Tropical Cyclone Warning Signal No. 8 or above | Closed | Closed immediately |
Who should I contact for enquiries related to AXA BetterMe Themed Run?
Any extreme weather arrangement on the event date?
Do I need to pay for the activities?
Are activities required registration?
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