Our Purpose, Culture and Values

Our Purpose, Culture and Values

Our Purpose is to empower people to live a better life

Click here for more information on Our Purpose.

Our Values

Customer First

All our thinking starts with the customer – we always consider the way our customers live today and tomorrow so that we continue to be relevant and impactful.


We are guided by strong moral principles, trusting our internal judgment to do the right thing for our customers, employees, stakeholders and partners.


We are stronger when collaborating and acting as one team. Being together and being different with the same goal make us better.


We speak our mind and act to make things happen. We push the boundaries of what is possible and take bold actions to find new ways to be valuable.

Diversity & Inclusion (D&I)

AXA is committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity and respect and where individual differences are valued. AXA is committed to equal opportunity in all aspects of employment.

We oppose all forms of unfair or unlawful discrimination and will not tolerate discrimination based on age, nationality, ethnic origin, gender, sexual orientation, gender identity or expression, religion, marital status, or disability. AXA is dedicated to cultivate a diverse and inclusive environment where all employees feel fully engaged and included in our business and strategy to become the "Preferred Company".

AXA HK’s four Diversity & Inclusion Priorities are:

•      Getting more women to the top

•      Pride in bringing our whole selves to work

•      A focus on ability rather than disability

•      The generational mix at AXA

To ensure the Group had the necessary infrastructure to deliver its D&I strategy, the AXA Group D&I Advisory Council (GDIAC) was set up in 2012 . The aim was to involve leadership and gather support from key functions, leveraging talent and knowledge. D&I executive sponsors from several entities are members of GDIAC chaired by AXA Group CEO, Thomas Buberl – who is also the D&I executive sponsor. They meet three times a year to discuss entity best practices and overall progress. Hong Kong also has formed its own D&I Council.

Click here to read more about AXA’s D&I strategy and initiatives.

Learn more about what it means to work for AXA

Why work for AXA
Development and Growth